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• How Nescafé Dolce Gusto and Meta opened Gen X's eyes to the world of D2C commerce

How Nescafé Dolce Gusto and Meta opened Gen X's eyes to the world of D2C commerce

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The goal was simple: increase awareness and change consumer behaviour to promote the use of e-commerce. Here’s how Reprise leveraged Meta’s Conversions APIs to make first-party data audiences responsible for 43% of Nescafé Dolce Gusto purchases.

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