Inside the rebrand of Uncle Ben's rice
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Listening to consumers and stakeholders was an integral part of the rebranding process.
Uncle Ben's has a new name: Ben's Original
Mars Food launches first Ben's Original ad campaign since rebrand - Better Retailing
New Uncle Ben's name: Ben's Original rice now available in stores
Uncle Ben's rice to change brand as part of parent company's stance against racism
Aunt Jemima, Uncle Ben's, Cream of Wheat Mrs. Butterworth's reveal plans to rebrand: A look back at their racist origins - MarketWatch
In)famous brands that changed their names due to public pressure
Mars Foods rebrands Uncle Ben's rice as Ben's Original
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
Uncle Ben's rice to rebrand after backlash over 'racist' packaging
Uncle Ben's rebrand: New name of Bens Original after racial stereotyping row
Uncle Ben's rice putting rebrand on fast track following Aunt Jemima backlash
Mars rebranding Uncle Ben's rice as company seeks end to racial bias
Uncle Ben's to Change Name to 'Ben's Original'
Uncle Ben's rice changes name as it's branded racist - Entertainment Daily
