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• Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times

Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times

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Uncle Ben's is now Ben's Original: Rebranded rice hits stores

Aunt Jemima, Uncle Ben's, and Cream of Wheat's racist history inspire companies to rebrand - Vox

Uncle Ben's' Drops Logo, Rebrands As 'Ben's Original' To Shed 'Overtones Of Servitude' - Towleroad Gay News

The cult of the brand, Advertising

Ben's Original—previously Uncle Ben's—debuts new packaging

Aunt Jemima finally has a new name

Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices

Ben's Original - Wikipedia

Ben's Rice Converts to Original Without Saying Uncle

Cream of Wheat removing Black chef from packaging following branding review announced in June

Uncle Ben's, Mrs. Butterworth's follow Aunt Jemima lead, phase out logos