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Mars has revealed that the brand name and identity of the famous Uncle Ben’s rice products will be changed to Ben’s Original.
Uncle Bens rice to change 'visual identity' as stance against racism - Vancouver Is Awesome
Mars drops Uncle Ben's name from rice brand after being criticised for racial stereotype – The Irish News
Mars Food to roll out new mono-PP material for rice packs
Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand Shift : Updates: The Fight Against Racial Injustice : NPR
Miami, FL, USA. 18th June, 2020. A product image as Mars, The parent company of Uncle Ben's rice said Wednesday that now was the right time to evolve the brand, including visually
Ben's Original—previously Uncle Ben's—debuts new packaging
Uncle Ben's Vows Change Following Aunt Jemima News
Uncle Ben's reinvented under new Ben's Original branding - Inside FMCG
Uncle Ben's rice changes name as it's branded racist - Entertainment Daily